Kanchan Garg on LinkedIn: #digitalmarketing #socialmediamarketing (2024)

Social media has become an undeniable powerhouse for marketing. But with so many platforms and approaches, where do you even begin?🤔SMM, or Social Media Marketing, is all about utilizing these platforms to achieve specific goals for your business. Let's dive into the main objectives of SMM and how they can benefit you:👇🏻1️⃣Brand Awareness: SMM puts your brand in front of a massive audience. Engaging content can spark interest and make you a recognizable name in your industry.2️⃣Community Building: Social media fosters two-way communication. You can connect with your target audience,answer questions, and build a loyal community around your brand.3️⃣Lead Generation: SMM isn't just about likes and shares. By providing valuable content and targeted campaigns,you can attract potential customers and convert them into leads.4️⃣Customer Engagement: Social media is a fantastic tool for interacting with your customers directly. Respond to comments, answer questions, and address concerns – all in real time.5️⃣Boost Sales & Revenue: Social media can be a powerful sales driver. By promoting your products or services through targeted campaigns and engaging content, you can drive traffic to your website and increase sales. Let Setup Marketing help you achieve these objectives and take your brand to new heights! 🚀#smm #marketing #digitalmarketing

Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It includes creating engaging content, running targeted ad campaigns, and interacting with followers to build brand awareness, drive traffic, and increase sales. The strategy leverages data analytics to optimize performance and achieve marketing goals.

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SMM isn't just about postingIt's about engagement.Some might say social media marketing is all about quantity over quality. Others believe only big budgets drive results.But I've seen small teams create massive impact by focusing on core elements that truly matter.Here are key elements of an impactful social media strategy 👇 ➤ Consistency ↳ Quality content published regularly builds trust and keeps your audience engaged.➤ Authenticity↳ Be genuine and transparent. Audiences connect with real stories and honest messaging.➤ Engagement↳ Respond to comments and messages. Interaction builds community and loyalty.➤ Analytics↳ Use data to inform your strategy and fine tune your efforts.➤ Creativity↳ Stand out with unique, innovative campaigns that grab attention.P.S. What key element do you think is most crucial for effective social media marketing?📌 Follow Prabuddha Soni for more insights on marketing!#linkedin #socialmediamarketing

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🚫 Social Media Marketing Myths Debunked! 🚫In the ever-evolving world of digital marketing, myths can hold you back. Let’s clear the air and separate fact from fiction! 🔍💡Myth 1: “More Followers = More Success” 👉 Reality: Quality trumps quantity. Engaging with your audience and building a community is far more valuable than having a massive following. Focus on genuine interactions!Myth 2: “Post as Much as Possible” 👉 Reality: Consistency is key, but quality always wins. Bombarding your followers with posts can be overwhelming. Find a balance that keeps your audience engaged without spamming them.Myth 3: “Social Media is Free Marketing” 👉 Reality: While creating content is free, gaining visibility often requires investment. Ads, tools, and professional help can amplify your reach and results.Myth 4: “You Need to Be Everywhere” 👉 Reality: It’s better to be strategic. Choose platforms that align with your audience and goals. Mastering one or two networks is more effective than spreading yourself too thin.Myth 5: “Engagement Metrics Don’t Matter” 👉 Reality: Engagement is a goldmine! Likes, shares, comments, and saves show real interest and interaction. Use these metrics to refine your strategy and connect deeper with your audience.#SocialMediaMarketing #MythBusting #DigitalMarketingTips

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use this power correctly. think your brand and audience and what they need?social media mean power house.

What is Social Media Marketing? Here's a bite-sized read on how #SmallBusinesses can leverage #SMM for success. #IDAI_iCreate #GenAI https://lnkd.in/g58TCu8r

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The Power of Social Media in Modern Marketing: How Businesses Can ThriveSocial media nowadays is an important medium that any business operates within, irrespective of industry or sector. From driving brand awareness to fostering customer engagement, social media channels like LinkedIn, Instagram, Facebook, and Twitter offer unique opportunities for connecting with audiences in a personalized and effective manner.Good social media marketing is about more than posting. The process means the development of a strategy in line with business objectives, understanding targets, and communicating fittingly across channels. For any brand willing to invest, regular and authentic communications result in increasing reach, gaining trust, and finally converting followers into loyal customers.In an era that demands real-time engagement from customers, it is only the businesses that utilize social media effectively that stay out. Be it through a timely tweet, an informative blog post, or even an eye-catching Instagram story, every single post is an opportunity to tell a story, humanize the brand, and add value. For scaling businesses, this means an integrated social media approach is vital as part of a well-rounded marketing strategy. What does it bring? Stronger brand presence, increased customer loyalty, and just basically measurable success.#Marketing #SocialMedia #DigitalMarketing #Branding #ContentStrategy

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If I had to start Social Media Marketing for a client from scratch, I would follow these 10 steps.1. Know everything about the products or services of the client.2. Find out their goals through social media marketing.3. Understand their target audience in and out.4. Create a buyer persona (recommending Hubspot).5. Find out about some competitors and analyze their strategies.6. Optimize social media profiles7. Prepare a targeted and tailored content strategy.8. Create at least three content pillars.9. Create content according to the platform.10. Monitor analytics regularly and make changes accordingly.Steps for building a personal brand would be slightly different from this.Let me know if you want to know that too.PS: What did I miss?Join to learn more about Social Media Marketing and Personal Branding#personalbranding #linkedingrowth #linkedinpersonalbranding #socialmediamarketing

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What is your go to social media management/growth strategy?As we all know, it is not just about dumping posts and expecting to get engagement. it requires time, research and proper planning.Here's my way of doing it:1. Do your research on the target audience and competitors.2. Come up with a content plan, preferrably a calendar(6months minimum)3. Generate weekly or monthly content depending on the time at hand4. Use scheduling tools like meta, or hootsuite to pre-create posts(Find out your audience's most active times)5. Track using third party websites(metricool)6. For stories and reels(Facebok & Instagram) try daily creation.7. Plan out the times to engage, respond to messages and enquiries.Finally, focus on creating a community not selling a product or an idea, provide value before you can think about selling.#socialmediamarketing #socialmedia #socialmediamanagement #facebook #instagram #X #twitter #marketing

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🔑 Are you ready to unlock the full potential of Social Media Marketing(SMM)? In today's digital landscape, Social Media Marketing (SMM) is more important than ever, and learning how to leverage it effectively is vital for every business. Here are a few key steps to create a powerful SMM strategy:1️⃣ Identifying your Goals: Set clear, measurable objectives. What do you want to achieve?2️⃣ Understanding your Audience: Know who you're talking to. What are their likes, dislikes, and motivations?3️⃣ Choosing the Right Platforms: Not every platform is suitable for every business. Choose wisely!4️⃣ Creating Quality Content: Content is king. Make it relevant, engaging and shareable.5️⃣ Engaging with your Audience: Interaction is key. Respond to comments, messages and posts promptly.6️⃣ Monitoring and analyzing: Use social media analytics tools to gain insights and adjust your strategy accordingly.Remember, a successful SMM strategy is not set in stone. It requires constant tweaking, testing, and learning. What's your top tip for creating an effective Social Media Marketing strategy? #socialmediamarketing #krishvijain #engagementstrategy

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