How to grow your SMM following | Russell Detablan posted on the topic | LinkedIn (2024)

𝗦𝘁𝗼𝗽 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 🤫💙 💥 You're better than that.It might be a quick fix but it's not a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 solution. 🤷🏻♀Trends just for a short period of time.Most of the time, they're not even attracting the 𝗿𝗶𝗴𝗵𝘁 target audience.👥If you want to attract the right audience and keep them engaged for a long period of time..!!Create 𝗲𝘃𝗲𝗿𝗴𝗿𝗲𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 ☘It means "𝘁𝗶𝗺𝗲𝗹𝗲𝘀𝘀" contentCreate contents that perform well today.Two weeks from now and two years from now.You gain trust from your audience when you provide contents that remain 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 and 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 over time. ✨🫠If you don't know where to start ask yourself:📌 What do I really want to tell my audience ?📌 What do I want to be known for ?📌 How can I create contents in a way that nobody else is doing ?🏷 If you want your content to bring results make sure you've 𝘀𝗼𝗹𝗶𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 in the first place.For further details, your social media consultant, Noman Khan, is here. 🙋🏻♀ 🙋♂️ #marketingbynoman #socialmediaconsultant #facebookmarketing #metaadsexpert #trends2024 #strategycoach #strategydevelopment #freelancing #smmtips #businesssuccess #postengagement #socialmediamanager #nomankhan #brandawareness #businesscoach

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💡 #imTIPS: Are you leveraging the full potential of your social media content? If not, it’s time to follow FUZED.FUZED stands for Funnel, Unique accounts reached, Zero-click, Engagement, and Dwell time. Here’s a quick breakdown:Funnel: Social media is often top of the funnel, perfect for building brand awareness. But remember to design your content with the middle and bottom of the funnel in mind, gently guiding your audience toward conversion.Unique accounts reached: It’s not just about your followers. Aim to reach as many targeted accounts as possible. Use platform analytics to track which posts reach the most unique accounts and adjust your strategy accordingly.Zero-click: Social platforms typically reduce the reach of posts that link to external sites. Keep 95% of your content platform-specific to maximize visibility. Save the external links for strategic, impactful moments.Engagement: Prioritize content that sparks comments over likes and shares. Comments require more effort and signal stronger engagement to the platform’s algorithms. Make sure to respond and interact with your commenters to boost your content’s reach.Dwell time: The longer users stay on your content, the better. Platforms like YouTube offer video retention stats to help you understand and optimize viewer engagement. Aim to create content that captures and holds attention.Are you curious to learn more about how to implement FUZED in your social media strategy? Drop a comment, share this post, or DM us for a deeper dive into each element. Let’s optimize your social media presence together. #MarketingTips #FUZED #SocialMedia #ContentMarketing

Why do #socialmediamanagers sound like a broken record about incorporating mostly Entertaining content in their social strategy? 👀Because it is:⭐ Relatable to your audience, so it will...⭐ Start conversations on social that can drive people to your website and other destinations to learn more about your brand, generating...⭐ Brand awareness (they need to know your brand exists), and the more your target audience learns about your brand and connects with it, they're more likely to move lower in the marketing funnel, giving your brand...⭐ Attribution across your digital marketing channels (email + SMS opt-ins, link clicks, website visits) resulting in...⭐ C O N V E R S I O N S ⭐People are on social media to build relationships with accounts they feel connected to - including brands.They are not on social to see highly branded content that speaks solely about your brand and product features with CTAs directing them to shop.Building a relationship with your audience goes a very long way, and social is, most of the time, their first interaction with your brand.It's important to make sure it is a memorable one for your niche 😉 #SMW #SMM #DigitalMarketing

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It takes companies an average of 18 months to see an ROI from creating their own social media content, whether in-house or outsourced 🗓️ That’s 18 months where you’re having to float capital into posting on social media just to hope the algorithm gods favor you and show your content to the right people… AND show it to them frequently enough for them to be enticed to make a purchasing decision. If there’s one thing social platforms like TikTok have taught us recently, it’s that almost nothing is a sure-fire bet anymore when it comes to the algorithms, especially when you’re starting from the ground up 🤔 Even if you have a pre-established organic presence, it can require hundreds of thousands a year in personnel and other resources just to maintain your “good standing” with the algorithms. So I guess my question is, why risk your own capital and luck with the platforms when instead you can find influencers with a 10x larger following of your EXACT target audience, and partner with them on an affiliate commission or minimal up-front front capital agreement to: ✅ Entice their audience to make a purchasing decision for your product and/or service ✅ Create high-converting UGC (user-generated content) essentially for free, which you can use for your own internal comms and marketing, thereby saving you thousands in personnel costs to create content ✅ And find fellow influencers to also promote your product and/or service on a similar agreement Seems like a no-brainer to me. What do you think?

*What’s the Latest Social Media Upgrade You’ve Made for Your Business?*As business owners, we’re constantly looking for ways to boost our online presence and engage our audience. So, what have you done recently to upgrade your social media game? 1. Sponsored Ads & Setup: Have you invested in targeted ads to reach a specific audience? 2. Page Revamp: Did you give your social media page a fresh, new look? 3. Improved Content Creation: Are you now focusing on producing higher quality content? 4. UGC Content: Have you started incorporating User-Generated Content to build trust and authenticity?5.Or Just Waiting for Visibility to Land?: 😅 Are you sitting back, hoping for organic growth?👉 Social Media Ideas You Can Implement Now:📌.Leverage Sponsored Ads: Start small with a budget and test different audiences to see what works best. Track your results and adjust as needed.📌.Revamp Your Page: Update your profile pictures, cover images, and bio to reflect your brand’s current identity. Consistency is key.📌.Focus on Quality Content: Invest time in creating posts that educate, entertain, or inspire your audience. Use high-quality visuals and clear, concise messaging.📌Incorporate UGC: Encourage your customers to share their experiences with your product or service. Repost their content to show appreciation and build a sense of community.📌.Don’t Just Wait: Be proactive! Engage with your audience, participate in relevant conversations, and stay consistent with your posting schedule.Ps: small steps can lead to big results. Which upgrade have you made recently? Let’s share and learn from each other!#SocialMediaStrategy #ContentCreation #UGC #DigitalMarketing #BrandGrowth #linkedin

Content Created, Crickets Chirping? Distribution Strategies to Get You Heard!Ever pour your heart (and resources) into creating amazing content, only to see tumbleweeds rolling past your website? The key to content success lies not just in creation, but distribution. Let's explore some winning strategies to get your content seen by the right people and turn those crickets into a cheering crowd!Imagine:Increased website traffic and engagement from a targeted audience.Boosting brand awareness and establishing yourself as a thought leader.Driving valuable leads and conversions through strategic content distribution.Here are some key strategies to consider:SEO Savvy:Optimize your content with relevant keywords to improve search engine ranking and organic reach.Social Media Powerhouse:Share your content on relevant social media platforms and engage with your audience in the comments.Email Marketing Magic:Nurture your email list with targeted content that keeps them engaged and informed.Guest Blogging Bonanza:Contribute guest posts to high-authority websites in your industry to reach a wider audience.Paid Promotion Power:Consider paid advertising options on social media platforms or search engines to target specific demographics and interests.Community Champion:Actively participate in online communities and forums relevant to your niche, sharing your expertise and linking back to your content.Influencer Outreach:Partner with relevant influencers in your industry to promote your content to their audience.Remember: Content distribution is a journey, not a destination. Experiment, track your results, and refine your approach to maximize reach and impact.Ready to silence the crickets and amplify your content's reach?P.S. I'm also offering free consultations to discuss your content distribution goals, brainstorm effective strategies, and help you develop a plan to get your content in front of the right audience. Just send me a DM!#contentdistribution #entrepreneur #business #growth #community #tips #support #contentmarketing #socialmedia #seo #consulting

Day 15/75🏆I have participated in LSKDM™ 75 Day Content Creation ChallengeIf you find my content informative entertaining/ useful please comment down below👇🏻Happy to connect !☺️#lskdm #75daychallengeHashtags offer several benefits in digital marketing:1. Increased Visibility: Hashtags categorize content, making it easier for users to discover your posts when searching for specific topics or trends.2. Audience Engagement: Using relevant hashtags allows you to connect with your target audience, increasing engagement and interaction with your posts.3. Brand Awareness: Creating and using branded hashtags can help build brand recognition and promote your products or services to a wider audience.4. Content Organization: Hashtags help organize content around specific themes or campaigns, making it easier for both marketers and consumers to find and follow discussions related to particular topics.5. Campaign Tracking: By creating unique hashtags for marketing campaigns, you can track the success of your initiatives and measure the level of audience engagement.6. Community Building: Hashtags can foster a sense of community among users with similar interests, allowing you to tap into niche markets and build relationships with potential customers.7. Cross-Platform Promotion: Hashtags are not limited to a single platform, allowing you to promote your content across various social media channels and reach a broader audience.

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Creating content for social media without using the FUZED strategy is a missed opportunity.What is FUZED?FUZED stands for Funnel, Unique accounts reached, Zero-click, Engagement, and Dwell time.Let’s break it down:1. FunnelSocial media is often the top of the funnel, building brand awareness. However, always consider the middle and bottom of the funnel when creating content. Think about how you can gradually guide your audience down the funnel, leading to conversions.2. Unique Accounts ReachedYour aim should be to reach as many targeted accounts as possible, not just your followers. Use platform analytics to monitor which content reaches the most unique accounts and adjust your strategy accordingly.3. Zero-clickSocial platforms tend to limit your reach if you direct people to external sites. Therefore, 95% of your content should aim to keep users on the platform. Reserve external links for just 5% of your posts.4. EngagementFocus on content that encourages comments. Commenting requires more effort than likes or shares and is a strong signal to social platforms. Engage with those who comment to boost visibility and build relationships.5. Dwell TimeThe longer you can keep people engaged with your content, the better. Platforms like YouTube provide detailed retention stats—use these insights to improve your content's effectiveness on all platforms.Next time you post on social media, remember to apply the FUZED strategy for better results.#SocialMediaStrategy #ContentMarketing #DigitalMarketing #Engagement #Analytics #BrandAwareness #GBOB #GuestPosting #Growing #OffPageSEO

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🌟 LinkedIn Post 🌟Are you looking to take your Facebook marketing to the next level? 🚀 Here are some valuable tips to help you boost your business on the world's largest social media platform! 💡1️⃣ Define Your Audience: Before diving into any marketing strategy, make sure you clearly define your target audience. Understanding who you are trying to reach will help you tailor your content and ads effectively.2️⃣ Engaging Content is Key: In the noisy world of social media, engaging content is crucial to stand out. Make sure your posts are informative, entertaining, or inspiring to capture your audience's attention.3️⃣ Visual Appeal Matters: People are more likely to engage with posts that are visually appealing. Utilize high-quality images, graphics, and videos to make your content pop on Facebook.4️⃣ Consistency is Key: To maintain a strong presence on Facebook, consistency is key. Develop a content calendar and stick to a posting schedule to keep your audience engaged and loyal.5️⃣ Utilize Facebook Ads: Facebook's targeted advertising options are powerful tools to reach your desired audience. Experiment with different ad formats and targeting options to maximize your reach and ROI.6️⃣ Monitor and Analyze Performance: Regularly monitor your Facebook insights to track the performance of your posts and ads. Use this data to optimize your content strategy and improve your marketing efforts.As you navigate the dynamic landscape of Facebook marketing, remember that experimentation and learning are key to success. Stay curious, adapt to changes, and don't be afraid to try new strategies to see what works best for your business. 🌟💼How have you found success with Facebook marketing? Share your tips and experiences in the comments below. Let's learn and grow together! 🌱💬#FacebookMarketing #SocialMediaTips #DigitalMarketingSuccess #MarketingStrategy #BusinessGrowth

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